公交车身广告是一种渗透力极强的户外广告媒体，是固定户外广告的延伸，它具有固定户外广告的优点——广告画面冲击力大、广告影响持续不断、能有效的向特定地区、特定阶层进行广告诉求，同时公交车身广告的流动性，使车身广告的受众层面更为广泛，广告到达率更高。
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