随着欧特斯品牌的不断做大做强，公司也更加注重品牌的宣传。从过去 “好酒不怕巷子深”的陈腐观念向“好酒更要大声吆”的先进思想转变。
此前公司签约了陈宝国和贾静雯两位一线明星做为形象代言人，在整个热水器行业产生了强大的影响力。此次，公司斥巨资在福建各高速路口设立高炮广告，亦取得了不错的宣传效果。
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